Futures Research @ Volkswagen Group
Isabelle Fröhlich – Volkswagen Group Futures Research
Isabelle Fröhlich studied Industrial Design at the University of the Arts Berlin and is an alumnus of the d.School at the Hasso Plattner Institute Potsdam, the European spin-off of the Institute of Design at Stanford University. The Design Thinking Expert joined the Futures Research Department at Volkswagen AG in 2012, where she has been working very closely with engineers and designers of all brands, such as Škoda, Porsche, Audi, MAN and VW.
On the one hand, she and her colleagues are working on future mobility concepts; on the other hand, her aim is to foster the structural transformation as well as creative, visionary and human-centered approaches in the entire organisation.