Founding Partner & Managing Director @ 21 C Media Group
With more than 25 years in the music business, Managing Director Jessica Lustig brings a global perspective to 21C. Clients have included Google, YouTube, the World Economic Forum, the Global Fund, the World Bank, and many technology start-ups working in the cultural sector. Among Ms. Lustig’s notable international marketing and consulting initiatives are conceiving and developing the YouTube Symphony Orchestra, advising the World Economic Forum on cultural leaders and major programs for its annual meeting in Davos, Switzerland, and assisting the US State Department in bringing the Afghanistan National Institute of Music to Carnegie Hall.
With an undergraduate degree in music and an MBA in International Business and Marketing from the Stern School of Business at New York University, Jessica brings a combination of musical knowledge and business acumen to 21C Media Group. She provides strategic planning and consulting services to businesses interested in strengthening their interactions with the world of arts and culture, as well as technology innovation in the arts through her work with many of the world’s leading concert artists, musical institutions and composers.