Senior Manager @ SONY Global Playlist Marketing
Sanne Aartsen is part of Sony Music Entertainment’s Global Stream Team, a team that is focused on music marketing in a streaming world. In her day to day as Senior Manager Global Playlist Marketing she focuses on data-driven global playlist campaigns. Sanne has been working across multiple data-driven departments in Sony Music Entertainment ranging from Insights to CRM. Previously she worked for Sony Classical in the Netherlands where she oversaw the local label’s classical streaming and playlist strategies for the Benelux, and worked as a curator and communications manager for multiple events around Classical music.