Francesca Rosella co-founded CuteCircuit with Ryan Genz in 2004. CuteCircuit is the world’s first wearable technology fashion brand, pioneering the merging of fashion with technology and creating groundbreaking award-winning interactive fashions that have been featured in publications and conferences all over the world including SXSW, CES, WEAR, WIRED NextGen, TEDx, Vogue Digital, and DLD.
CuteCircuit’s products are part of the permanent collections of the Museum of Fine Arts Boston, Museum at FIT, Museum of Science and Industry in Chicago, and Cooper Hewitt the Smithsonian Design Museum in New York, and have also been exhibited at the Barbican Museum, and at the World Economic Forum in Davos.
CuteCircuit’s products have been honoured by TIME Magazine as one of the Best Inventions of the Year, by Fast Company in 3 Innovation by Design categories: Fashion and Beauty, Experimental, and Social Good. Francesca received the 2019 UNESCO Netexplo Innovation Award and the AUGGIE AWARD 2020 for Biggest Societal Impact for the SoundShirt. Francesca holds a number of patents in the field of wearable technology, such as sensor-enhanced fabric constructions and multimedia wearable telecommunication devices.