Design Director @ Volkswagen Group Future Center Europe
Peter Wouda studied Transportation design in Pforzheim, Germany and London.
Since he graduated from the Royal College of Art in London in 1996, he has been working as a designer for the Volkswagen Group.
Peter started his career in Volkswagen Headquarters in Wolfsburg before going to Skoda, where he was leading the Exterior Design between 2000 and 2006.
He was responsible for the body design of the second generation Skoda Octavia, Skoda Fabia and the Skoda Roomster as well as the Concept cars Roomster and Yeti.
In 2006 Peter moved to the Volkswagen Group Design Studio in Potsdam, near Berlin, leading the Exterior Design. Together with his international team, he has been responsible for creating 12 show cars and many concepts for production designs for Volkswagen and other group brands such as Audi, Skoda, Bentley, Lamborghini, Bugatti, Ducati and Porsche.
The vehicles that were presented to the public include the Volkswagen XL1 (the “one-liter car”).
Today Peter Wouda is responsible as Design Director for all vehicle concepts that are under development in the Volkswagen Future Center Europe.
With his team he is working on designs and solutions for future vehicles and mobility concepts of the Volkswagen Group.
The Volkswagen SEDRIC is one of them.