Data Analyst @ Ludwig-Maximilians-University Munich
Sophie Brüggemann is a Data Analyst and a PhD candidate at the Ludwig-Maximilians-University of Munich.
Her initial involvement in the music industry began in the marketing department of Sony Music Entertainment. In the following years, her unique combination of competencies led to a specialization at the intersection of consumer research and business analytics.
As a Data Analyst at Spinnin’ Records, she is currently refining marketing strategies during their acquisition by Warner Music.
She graduated with honors at Ludwig-Maximilians-University Munich with an M.A. in musicology and media communication. Her current doctoral studies provide her with yet another perspective on the optimization of marketing and A&R strategies in music streaming.